 Web Design & Web Content:
Why use a marketing professional?
Anybody can
build a website. There are a myriad of programs and free tools
available today that make it easy for you.
" Why pay for a professional web marketer when we
can do it in house?"
Our answer is simple:
Will your website actually benefit your business?
Can you guarantee anyone will find it, and when they
find it will they want to perform the action which you desire?
Most businesses (and web designers for
that matter) begin by looking at what they believe
the client wants, what content is available
and the features they believe the target
market requires.
As a web marketers, our specialist tools allow us to see:
- what keywords the target market
are actually using to find products and services
in your industry.
- the size of the online market
in terms of search volumes based on real search
data.
- the demographics and
behavioural characteristics of the market.
Without this
information, the chances of your site being a success are
virtually zero.
Planning a web site is an art. An art which
begins with identifying the size, demographic and behaviour
of your target market. From here it progresses to:
- identifying an image which not only
suits your business, but is also relevant to your target
market..
- determining how information can be best
structured for the intended user.
- optimising the content & HTML structure
behind the pages to best suit the search engines.
- optiomising navigation systems through
links embedded in individual web pages and, most importantly,
- how the overall concept will answer
the purpose of your web site.
The bottom line is, your web site should
be developed to meet the identified markets needs, address
your business objectives while integrating the critical technical
factors of web design.
Web Content: - the most important part of your site!
The majority of professional Internet marketers
and Web copywriters would agree that web content is
the most important aspect of your web site.
Great web content
not only effectively communicates to your target audience,
but also improves your search engine rankings.
Successful web copywriters have the ability
to strike a balance between creating relevant
and readable information for the end reader while embedding
targeted keywords into your copy to maximise your search engine
rankings.
If you jam your web content with key phrases
without focusing on your marketing goals, you'll lose your
potential clients and run the risk of being penalised by the
engines for spamming.
On the other hand, if your web content doesn't have enough
key phrases you won't get high search engine ranking
At Edesign, we write for people
with search engines in mind.
eDesign's Web
Business Builder System.
Our core system is illustrated below. To find out more read
the product summaries beneath the flow chart.
Site Consultation
The first step in our online relationship
is to get acquainted. Before we can help, we need
to be educated about your business. Who are your
customers? What products or services do you want to sell?
Where are your target markets? Once we have a clear understanding
of your ambitions we can assemble a plan to meet them!
Give eDesign a call now on 1300 552 085 to
arrange a meeting now.
Site Builder
Get it right the first
time!
Let eDesign build your custom site, designed from the ground
up to produce results. All eDesign sites attract sales, rank
effectively on search engines and build your online brand &
identity.
Instant
Traffic
Need customers today!
Instant traffic supplies the solution to get traffic to your
website INSTANTLY!! Our premier product for
producing results for your business...
Click
here to find out more about Instant Traffic
Sales Optimiser
Having trouble making your site work?
Getting the traffic you want, but not the sales.
Could it be that your site is confusing, or perhaps it downloads
too slowly? Our custom website sales analysis system lets
us identify issues with your site quickly.
If you would like eDesign to review your
site give us a call right now on 1300 552 085
Constant
Traffic
Want to improve your website's visibility?
The Constant Traffic system is a proven method of increasing
your sites search engine rankings and visibility within your
industry, regional area or even global arena.
Call us now on 1300 552 085 to arrange a
specialist consultation
Sales Maximiser
Got a great site that works? Want to leverage
your success and build even more business? eDesign can show
you how.
Call us now on 1300 552 085 to arrange a
specialist consultation
Instant Promotions
eDesign's Instant Promotions
product was born out of a need by many of our clients for
short term online promotions of events, products &
competitions.
Ever wanted to
trial different offers, advert copy or sales strategies
but not been able to afford the expense through traditional
media?
Have you got a new product idea, but want to gauge
market interest before committing to the expense of production?
If you answered yes to either
of these questions than
Instant Promotions is for you!
Call us now on 1300 552 085 to
arrange a specialist consultation. |
Web Marketing
